How To Request A Review Removal From Google. What pros say

Many people face the problem of negative or undesired Google reviews that can adversely impact your business reputation, so today, let’s explore how to request a review removal from Google. Worry no more, as we have got you covered with a step-by-step guide that will clarify the process and make it easier to navigate.

How to request a review removal from Google:

To request a review removal from Google, first, understand Google’s content policy to determine if the negative review qualifies for removal. If it violates the policy, gather evidence supporting your claim. Then, flag the review in your Google My Business account and provide the required information. In certain cases, submit a legal request if needed. Regularly monitor reviews and engage with customers to maintain a strong online presence.

Struggling to deal with unwarranted negative Google reviews? Keep reading to discover effective techniques to request a review removal and protect your business’s online reputation. Learn more about Google’s policies and steps to navigate this process.

Guidelines for Requesting Google Review Removal

Online reviews play a crucial role in shaping a business’s reputation. A negative review on Google can sway potential customers and detract from a company’s success.

Understand Google’s Review Policy

Before you request a review removal, it is essential to understand Google’s content policy. Google does not remove every unwanted review at a business owner’s request.

They will only remove reviews that violate their content policy. It’s important to familiarize yourself with this policy to determine if the negative review in question qualifies for removal.

– Criteria for Review Removal

Here are some common scenarios in which Google may remove a review:

  1. Spam or fake reviews: Reviews that serve promotional purposes, are unrelated to the business or its services, or are repetitive.
  2. Offensive content: Reviews that contain hate speech, explicit language, or discriminatory content.
  3. Personal attacks: Reviews that target individuals or include personal information, such as phone numbers or addresses.

Gather Evidence

Once you have determined that the review violates Google’s content policy, you must gather evidence to support your claim. This can be in the form of screenshots, email correspondence, or other relevant documentation.

Flag the Review

Follow these steps to flag the review for removal:

  1. Navigate to your Google My Business account.
  2. Select the location where the review was made.
  3. Click on “Reviews” in the menu on the left.
  4. Locate the negative review and click the flag icon beside it.
  5. Fill out the form with the required information, including your email address and the reason for flagging.
  6. Click “Submit.”

Google will review your request and determine if the review should be removed based on its content policy. It may take a few days for the flagged review to be analyzed, and Google may reach out for further information.

Submit a Legal Request

In some cases, a review may contain defamatory information or violate intellectual property rights. If you believe the review meets these criteria, you can submit a legal request to Google.

This process involves filling out a form with the necessary information, including the URL of the review, a description of the legal issue, and any supporting documentation.

Monitor Your Reviews

After successfully requesting a review removal from Google, it is critical to continue monitoring your business’s online reviews. Regularly checking your Google My Business account will help you stay on top of your reviews and respond to any negative feedback promptly.

– Engage with Customers

Responding to positive and negative reviews shows that your business is dedicated to providing exceptional customer service. Request feedback from satisfied customers and encourage them to leave reviews on Google to improve your online reputation.

In Conclusion

Having negative reviews on Google can harm your business’s reputation, but learning how to request a review removal is an essential step in protecting your brand.

Understanding Google’s content policy, gathering evidence, flagging the review, and submitting a legal request if necessary are all crucial components in this process.

Keep in mind that Google will not remove every negative review, only those violating their content policies. Be proactive by monitoring your reviews and engaging with your customers to build a strong online presence.

Sign in to your Google My Business account.
Select the location of your business.
Click on ‘Reviews’ from the menu.
Find the review you want to remove.
Click on the three vertical dots next to the review.
Select ‘Flag as inappropriate’ from the dropdown menu.
Fill out the form explaining why the review violates Google’s policies.
Submit the form and wait for Google’s response.

Is It Possible to Remove a Google Review?

A common question among business owners and individuals is whether they can request the removal of a Google review.

Let’s dive into the details surrounding this issue and explore the circumstances under which you can request a review removal, as well as the steps to take in order to have a review removed from the Google platform.

Understanding Google’s Policies on Reviews

To understand whether a Google review can be removed, it’s essential to familiarize yourself with Google’s review policies.

These policies outline what types of content are considered appropriate, as well as the reasons for which a review may be removed. Some of the key points in Google’s policy include:

  • Reviews must be honest and authentic.
  • Reviews cannot contain hate speech, explicit or offensive content, or discriminative language.
  • Reviews should not be promotional (e.g., advertising or spam).
  • Reviews should not reveal personal information (e.g., names, addresses, phone numbers).
  • Reviews cannot be impersonations or malicious attacks against a business or individual.

Any review that violates these guidelines may be reported and subsequently removed from the platform.

When Can I Request a Google Review Removal?

Given the above guidelines, there are certain situations in which you can request a Google review removal. These include:

  1. Fraudulent or fake reviews: If you believe that a review has been posted by someone without any legitimate experience with your business or by a competing business, this may be considered a violation of Google’s authenticity policy.
  2. Inappropriate or offensive content: If a review contains hate speech, explicit language, or offensive content, it may be removed under Google’s content policy.
  3. Personal information: If a review reveals personal information about an individual, this is considered a violation of Google’s privacy policy.
  4. Promotional content: Reviews that serve as advertisements, promotions, or spam may be removed under Google’s promotional content policy.
  5. Impersonation or malicious attack: If a review is made with the intention of impersonating an individual or targeting a business or person with malicious intent, it may violate Google’s policies and be removed.

If a review falls under one of these categories, you may have grounds to request its removal.

How to Flag a Review for Removal

If you encounter a review that violates Google’s guidelines, follow these steps to report the review:

  1. Go to Google Maps and locate your business.
  2. Click on your business listing, which should lead you to your Google My Business profile.
  3. Scroll down to the reviews section and locate the problematic review.
  4. Click on the three-dot menu icon located in the top-right corner of the review.
  5. Choose “Flag as inappropriate” and provide the necessary information.

Once you’ve flagged the review for removal, Google takes several days to investigate the issue and determine whether the review violates its policies. If the review is found to be in violation, it will be removed from the platform.

Handling Reviews that Don’t Violate Google’s Guidelines

It’s important to note that not all negative reviews can be removed. In cases where a review does not violate Google’s guidelines, it’s best to take a proactive approach and respond to the review in a professional manner.

Address the concerns brought up in the review and offer potential solutions, demonstrating your commitment to customer satisfaction.

Additional Resources

If you require further assistance or information, consider visiting Google My Business Help Community. This platform offers valuable resources, advice, and answers to your Google review-related questions from knowledgeable individuals and Google experts.

Final Thoughts

While not all Google reviews can be removed, it’s crucial to be aware of the platform’s policies and take appropriate actions when a review violates these guidelines.

By understanding when and how to request a review removal, you’ll be in a better position to maintain a positive online reputation for your business.

Criteria for Removing Google Reviews

Google reviews play a significant role in a business’s online presence and reputation. Positive reviews can help to attract new customers, while negative ones may deter potential clients from using your services.

As a business owner, it’s crucial to understand different grounds for removing inappropriate or malicious Google reviews to protect your business’s image.

Violation of Google’s Content Policies

Google has set specific content policies that reviewers must adhere to when leaving a review. Any review that violates these policies can be removed. Some of the most common policy violations include:

– Hateful Content

Reviews containing discriminatory, racist, or offensive language targeting individuals or groups based on their race, ethnicity, religion, gender, nationality, age, or other characteristics are not allowed on Google. Such reviews can be flagged and removed.

– Personal or Confidential Information

Reviews, including personal information such as phone numbers, email addresses, or social security numbers of individuals, are not allowed. Google will remove any review containing such information to protect the privacy of the users involved.

– Spam or Fake Content

Google discourages users from posting spammy or fake content, which includes irrelevant content, repetitive content, or reviews promoting competitors. Google takes necessary measures to detect and remove such reviews to maintain an authentic and transparent review platform.

– Off-Topic Content

Google requires all reviews to be relevant and explicitly about the business being reviewed. Reviews that include promotional material, unrelated comments, or links to external websites can be considered off-topic and removed.

– Conflict of Interest

Reviews written by business owners, employees, or other individuals with a vested interest in the success of the business are not allowed. Google removes such reviews to ensure a fair and unbiased review system.

– Impersonation

If a user writes a review while pretending to be someone else, such as a business owner or a competitor, the review is considered deceptive and can be removed.

– Restricted, Regulated, or Illegal Goods and Services

Google prohibits the promotion of restricted, regulated, or illegal goods and services, including weapons, drugs, and materials that violate copyright laws. Any review that promotes such items or services can be removed.

How to Report and Remove Inappropriate Google Reviews

If you come across a Google review that violates any of the content policies mentioned above, follow these steps to report and request removal.

  1. Sign in to your Google My Business account: Access your business listings to see the reviews left by customers.
  2. Locate the inappropriate review: Scroll through the list of reviews to find the one that violates Google’s content policies.
  3. Report the review: Click on the three-dot menu icon next to the review and select “Report review.” A report form will appear, where you can provide the necessary details about the violation and submit the report.
  4. Follow up with Google: After submitting the report, you may need to wait for a few days for Google to review your request and take appropriate action. If the review isn’t removed, be persistent in following up with Google for resolution.

In some cases, Google may refuse to remove a review that you believe violates its policies. In such situations, you can still respond to the review and explain your side of the story. It’s crucial to remain professional and handle the situation gracefully to maintain a positive image for your business.


Understanding the grounds for removing Google reviews is essential for businesses that rely on their online reputation to attract customers. By actively monitoring reviews and familiarizing yourself with Google’s content policies, you can protect your business from harmful or misleading reviews.

For more information on managing Google reviews and understanding the removal process, visit the Google My Business Help Center.

Grounds for Removal
Spam and fake content
Reviews that are irrelevant or intentionally misleading, including those promoting a competitor or provided in exchange for goods or services.
Reviews that do not pertain to an actual experience with the business, such as political or social commentary.
Restricted content
Reviews containing or linking to adult, explicit, illegal, or copyrighted content.
Illegal activities
Reviews promoting or supporting illegal activities, including fraud or illegal products/services.
Terrorist content
Reviews that promote or glorify acts of terrorism or associated individuals/groups.
Violence and harassment
Reviews that contain threats or are intended to harass, threaten or intimidate individuals or businesses.
Hate speech
Reviews that promote hatred or violence against individuals or groups based on race, ethnicity, religion, disability, gender, age, nationality, or sexual orientation.
Personal and confidential information
Reviews that reveal personal or confidential information about others without their consent, such as addresses, phone numbers, or financial information.
Reviews that falsely claim to be written by someone else or misrepresent the author’s identity or affiliation with the reviewed business.
Conflict of interest
Reviews written by competitors, former employees, or any other party with a vested interest in the business.

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