Google Review Deletion Policy Explained. A pro perspective

Are you wondering why your Google review was deleted or want to be in the know about Google’s review deletion policy? You’ve come to the right place! With our expertise in understanding Google’s policies, we’re here to help you comprehend the deletion process and the contributing factors. In this article, we’ll unravel the concepts behind Google’s measures to maintain the reliability and usefulness of reviews, ensuring that you are well-versed in their approach.

Google review deletion: policy explained:

Google’s review deletion policy targets inappropriate content that violates its guidelines, including spam, fake content, off-topic content, restricted content, illegal or harmful content, and conflicts of interest. Business owners and users can report and request the removal of violating reviews, while users can edit or delete their reviews. Understanding and adhering to these policies helps businesses manage their online reputation effectively.

Curious about how Google handles review deletion and its policies? We’ve dissected the guidelines, criteria, and rationale for removing reviews. Keep reading to learn the ins and outs of Google’s review deletion policy and how it could impact you or your business.


Understanding Google’s Review Deletion Policy

Google Reviews play a crucial role in helping users make informed decisions regarding businesses and services. Consumers place a high level of trust in online reviews, and business owners must pay close attention to all feedback to maintain their online reputation.

Understanding Google’s review deletion policy is essential for both consumers and business owners alike.

Understanding Google’s Review Policies

Before delving into the deletion policy, it’s essential to understand Google’s review policies to know what content the platform considers inappropriate. Google has specific guidelines that users must adhere to when posting reviews. These guidelines fall under the following broad categories:

  • Spam and fake content: Google prohibits fake reviews or any form of spam that manipulates the overall ratings or testimonial count of a business.
  • Off-topic content: Reviews should be directly related to the user’s experience with the business or service, and irrelevant information should not be included.
  • Restricted content: Any content that violates local laws, contains personal data, or promotes illegal activities is not allowed.
  • Illegal or harmful content: Google does not permit content that promotes dangerous or illegal activities or incites hatred, violence, or discrimination.
  • Conflict of interest: Google aims to maintain the objectivity of its platform and prohibits users from posting reviews in exchange for incentives or writing reviews for their own business.

For a more detailed understanding of these policies, you may refer to Google’s content policy guidelines.

Requesting the Deletion of Inappropriate Reviews

In cases where a review violates Google’s policies, business owners or users can report the content and request its removal. The following steps outline how to flag a review for removal:

  1. Navigate to the business listing on Google Maps or Google Search.
  2. Click on the “Reviews” tab to display all reviews for that business.
  3. Identify the inappropriate review, click on the three-dot menu icon in the review, and select “Flag as inappropriate.”
  4. Fill out the required details and provide a reason for flagging the review.

Upon submission, Google will assess the flagged review against its guidelines to determine if it warrants removal.

I recommend being patient, as the review process may take several days. Regularly check the status of the flagged review to see if any action has been taken by Google.

What Happens If the Review is Not Removed?

If Google deems the flagged review as adhering to its policies, it will not be removed. In such cases, business owners should respond to the review professionally and address the concerns raised while showcasing their commitment to customer satisfaction.

On the other hand, if the review is borderline on Google’s policies but has not been removed, you may consider contacting Google Support for further assistance.

Can Users Edit or Delete Their Reviews?

Users have the ability to edit or delete their reviews. To edit or delete a review, follow these steps:

  1. Sign in to your Google account.
  2. Navigate to the “Your contributions” tab by clicking on your profile picture in Google Maps.
  3. Select “Reviews” and find the review you want to edit or delete.
  4. Click the three-dot menu icon on the review and choose either “Edit review” or “Delete review.”

Tips for Managing Google Reviews

Based on my experience, the following recommendations can help business owners effectively manage Google Reviews:

  • Encourage customers to leave reviews: Remind satisfied customers to review your business on Google, as a higher number of positive reviews can outweigh any negative feedback.
  • Monitor and respond to reviews: Regularly check and professionally address negative reviews in a timely manner. Responding to positive reviews helps foster a sense of community and encourages others to leave feedback.
  • Learn from feedback: Use the information and insights gathered from reviews to improve your products or services, as constructive criticism can lead to business growth.

In conclusion, understanding Google’s review deletion policy and actively managing your online reputation can help businesses navigate the powerful impact of Google Reviews.

By adhering to Google’s guidelines, flagging inappropriate content, and engaging with customers, businesses can turn reviews into opportunities for growth and success.

Do Businesses Get Notified When a Google Review is Removed?

Google reviews play a significant role in building a business’s online reputation. When customers leave reviews, positive or negative, it can impact how others perceive the business.

However, there may come a time when you, as a reviewer, decide to delete a review you previously left. This raises the question – does the business know when you delete a Google review?

The Process of Deleting a Google Review

Before diving into whether or not a business is notified of deleted reviews, let’s first briefly discuss the process of deleting a Google review:

  1. Sign in to your Google account.
  2. Open Google Maps and search for the business.
  3. Click on the business to view its listing.
  4. Scroll down to the “Reviews” section, and find your review.
  5. Click on the three vertical dots icon next to your review.
  6. Select “Delete review” and confirm the action.

It is important to note that deleting a review is a permanent action, so be certain of your decision before proceeding.

Notifications for Deleted Reviews

To answer the question directly, businesses typically do not receive a notification when a review is deleted. Google does not send out alerts or messages to businesses to inform them that a review has been removed.

Essentially, the review simply disappears, and the business may not even notice unless they closely monitor their reviews. However, a business may be able to deduce that a review has been deleted in certain cases. For example, if the review had a unique or particularly memorable comment, they might observe its absence.

Additionally, the business might notice a change in its overall rating, especially if the deleted review had a significant impact.

The Impact of Deleted Reviews on Businesses

An individual reviewer’s decision to delete a review can have varying effects on a business:

  • Positive reviews: Losing a positive review could lower the business’s overall rating and harm its online reputation. Additionally, the sudden disappearance of a positive review might lead potential customers to question the reliability of the business.
  • Negative reviews: On the other hand, deleting a negative review can potentially improve the business’s rating, as well as its overall image. However, future customers may still question the credibility of the business if there is a sudden disappearance of negative reviews.

It is essential for businesses to constantly monitor their reviews and adapt to any changes to ensure a strong online presence.

Managing Your Reviews as a Consumer

As a consumer, you should understand that your reviews have a significant impact on businesses. Here are some recommendations to provide helpful and constructive reviews:

  1. Be accurate and honest: Describe your personal experience with the business, including specific details that may help others.
  2. Keep it professional: Use appropriate language and avoid personal attacks or insults.
  3. Update your review: Instead of deleting a review, consider updating it if the business has addressed your concerns or if your experience with them has changed. This allows for a more accurate reflection of the business’s performance over time.

Managing Reviews as a Business

To build and maintain a strong online reputation, businesses should take the following steps:

  1. Encourage reviews: Invite customers to provide reviews and make it simple for them by providing direct links.
  2. Monitor your reviews regularly: Keep a close eye on reviews, noting any changes or trends.
  3. Respond to reviews: Engage with customers by addressing their concerns or thanking them for their feedback.
  4. Learn from reviews: Use the feedback to improve your business operations, and show customers that their opinions matter.

For more information on managing your business’s online reputation, you can visit Google’s My Business Help Center.

In conclusion, businesses typically do not receive notifications when a Google review is deleted. However, it is crucial for businesses and consumers alike to recognize the importance of reviews in shaping a business’s online presence.

Providing accurate and constructive reviews, along with businesses engaging and learning from feedback, creates a positive experience for all involved.

Reasons Behind Repeated Google Review Deletion by Companies

In the era of digital marketing and online businesses, reviews play an essential role in shaping a company’s reputation. Google reviews, in particular, are critical as they have a significant impact on local search rankings, customer trust, and online presence.

However, many people experience their Google reviews being deleted, leading them to wonder why this happens.

Google’s Review Policy and Guidelines

Before diving into the reasons for deleted reviews, it’s essential to understand Google’s review policy and guidelines. Google aims to ensure all reviews are helpful and relevant and provide a clear perspective on a specific business.

To maintain this, Google has established guidelines that outline the types of reviews they deem inappropriate or unacceptable. Some of these guidelines include:

  • Not allowing reviews that are off-topic, spam, or promotional content
  • Prohibiting reviews containing offensive language or personal attacks
  • Restricting reviews that disclose personal information about others

– Violation of Google Review Guidelines

The primary reason behind deleted Google reviews is a violation of the guidelines mentioned above. If your review is found to be inappropriate or against the guidelines, it will likely be removed by Google. To avoid this, ensure your review is relevant, honest, and follows Google’s guidelines.

– Spam Detection and Filtering System

Google has an automated system that detects and filters out spammy or low-quality reviews to improve the overall user experience. The spam detection system may sometimes identify legitimate reviews as spam, causing them to be removed.

In case this happens, one can try to modify and repost the review to avoid triggering the spam detection system.

– Reviewer’s Google Account Status

A deleted Google review can also be due to issues with the reviewer’s Google account. If a Google account is suspended, flagged as spam, or has been deleted, all associated reviews will also be removed. To avoid this, ensure your Google account is in good standing and follows the platform’s terms of service.

– The Company Flagging Reviews as Inappropriate

Companies can flag reviews they deem inappropriate, and if Google agrees, the review may be removed. It’s essential to maintain a professional tone and provide constructive feedback when writing a review to avoid this issue.

You may also consider adding a disclaimer that you’re an actual customer to strengthen your review’s credibility.

– Mass Removal of Reviews

In some cases, Google may remove a large number of reviews for a business in a short period. This action usually occurs when their system identifies suspicious activity or a pattern of fake reviews being generated. Unfortunately, this process may also result in the deletion of legitimate reviews.

Preventing Google Review Deletion

Here are a few recommendations to ensure your Google review remains visible:

  1. Review the Guidelines: Familiarize yourself with Google’s review guidelines to avoid posting content that may be flagged or removed. Adhere to the appropriate language, structure, and content for your review.
  2. Avoid Spam Triggers: Steer clear of using repetitive or promotional language, as it may trigger Google’s spam detection system. Write a unique, detailed, and useful review.
  3. Maintain a Credible Google Account: Ensure that your Google account is in good standing, complete with a profile picture and appropriate information. Engage in other Google platforms like Maps or YouTube to demonstrate your legitimacy as a user.
  4. Write an Honest and Balanced Review: Be genuine and fair when writing your review. Emphasize both the positive and negative aspects of your experience to provide an accurate representation of the business.
  5. Give it Time: Google may take a few days to process and display new reviews. Be patient and wait for the review to appear before assuming it’s been deleted.

In conclusion, various factors may contribute to the deletion of Google reviews. To prevent such issues, adhere to Google’s guidelines, create honest and detailed reviews, and maintain a credible Google account.

By doing so, you can help provide valuable feedback for businesses and maintain a reliable and trustworthy review platform for users.

The Legality of Removing Negative Google Reviews

Dealing with negative reviews on Google can be a frustrating experience for businesses, especially when facing false or defamatory information. A common question that arises in such situations is whether it’s illegal to delete bad reviews on Google.

Google’s Stance on Review Deletion

Google is aware that online reviews significantly impact businesses and has put guidelines in place to ensure a fair and transparent review ecosystem.

According to Google’s review policy, businesses are not allowed to remove or alter any reviews posted on their Google My Business page. Only reviews that violate Google’s guidelines, such as spam, fake content, or offensive materials, can be considered eligible for removal.

Legal Considerations

Legally, deleting a review itself is not a criminal act. However, doing so can potentially lead to legal consequences if the review is deleted through dishonest means.

Fraudulently creating an account to remove a review or hacking into someone’s account to delete their negative feedback would be considered illegal and punishable by law.

Additionally, attempts to manipulate the review process (e.g., posting fake positive reviews or paying third-party services to remove negative reviews) could lead to fines and penalties under consumer protection and unfair business practices laws in many jurisdictions.

Managing Negative Reviews: Appropriate Steps

While it might be tempting to delete bad reviews for an improved online reputation, business owners should consider these alternative approaches to dealing with negative feedback:

– Responding to Feedback

When faced with a bad review, it’s essential to respond professionally and address the customer’s concerns. A well-crafted response can help rectify the situation, showing potential customers that your business values feedback and is committed to continuous improvement.

– Reporting Violative Reviews

If you come across a review that violates Google’s policies, you can flag the review for removal. Google will assess the content, and if it’s found to be against their guidelines, it will be removed.

– Encouraging More Customer Reviews

Encourage your satisfied customers to leave reviews on your Google My Business page. A higher volume of positive feedback can help mitigate the impact of occasional negative reviews.

Addressing False or Defamatory Reviews

One of the most significant concerns businesses have is dealing with false or defamatory reviews. Under the Communications Decency Act (CDA), which protects internet service providers and platforms, Google is usually not liable for content posted by third party users.

However, in situations where harmful and misleading information has been posted, businesses may consider seeking legal advice. In some cases, a court order may be obtained to mandate the removal of defamatory content.

Best Practices for Dealing with Reviews

Instead of attempting to delete negative reviews, consider implementing the following best practices to manage and improve customer feedback:

  • Monitor and respond to reviews promptly.
  • Learn from feedback and make necessary improvements.
  • Showcase positive reviews on your website and marketing materials.
  • Train your employees on handling customer complaints effectively.


Although it’s not illegal to delete negative reviews on Google, it’s usually not a viable option for businesses due to platform guidelines and potential legal repercussions. Instead, adopt proactive measures to manage and improve customer feedback.

By maintaining a professional and responsive approach to online reviews, businesses can build a strong, positive reputation that can bolster their success in the long run.

Number of Reports Required to Eliminate a Google Review

A negative or fake Google review can have a significant impact on a business’s reputation and credibility. As a business owner or manager, it’s essential to understand the process of removing such reviews and how many reports it might take to resolve the issue.

The Importance of Google Reviews

Google reviews play a critical role in shaping consumers’ perceptions of a business. According to a study by BrightLocal, 87% of consumers read online reviews before visiting a local business, and 49% require at least a four-star rating before they consider using a business.

Hence, managing and addressing any negative or fake reviews is crucial.

1. Identifying Inappropriate Google Reviews

Before reporting a Google review, ensure that it violates Google’s review policies. Some examples of policy violations include:

  • Spam or fake reviews
  • Offensive language or personal attacks
  • Reviews unrelated to the specific business experience

If the review is negative or critical but falls within Google’s guidelines, it’s better to address the issue by responding to the review professionally and attempting to find a resolution.

2. Reporting a Violating Google Review

To report an inappropriate review, follow these steps:

  1. Locate the review on your Google My Business page.
  2. Click on the three vertical dots next to the review.
  3. Select ‘Report review’ from the drop-down menu.
  4. Provide a reason for reporting the review and any additional information (if necessary).

After submitting the report, Google will review the content and determine if it violates its guidelines. This process may take several days or weeks, and there is no guarantee that the review will be removed.

Evaluating the Number of Reports Needed for Removal

There isn’t a specific number of reports needed to remove a Google review. The removal process primarily depends on the following factors:

– Severity of the Violation

Google is more likely to take action on reviews that contain egregious violations, such as explicit content or hate speech, as opposed to minor transgressions.

– Consistency of Reports

Multiple reports from different users about the same review can increase the chances of it being removed. Ask your customers, colleagues, or friends to report the review if they also believe it violates Google’s policies.

– Quality of Evidence

The more evidence you can provide to prove that the review is fake or violates Google’s policies, the higher the chances of it being removed. Examples of evidence include:

  • Proof of no interaction between the reviewer and your business
  • Screenshots of the reviewer’s history showcasing a pattern of fake reviews

Tips for Handling Fake or Negative Reviews

While awaiting the removal process, consider the following recommendations to mitigate the impact of fake or negative reviews:

  1. Maintain an Active Online Presence: Regularly respond to both positive and negative reviews to show that your business is engaged and values customer feedback.
  2. Encourage Positive Reviews: Request satisfied customers to leave reviews, creating a buffer against any negative ones. A higher number of positive reviews can lower the impact of a few negative ones.
  3. Seek Assistance: Consult with a local search marketing expert or an online reputation management company that specializes in handling such cases.

In conclusion, the number of reports needed to remove a Google review varies depending on the severity of the violation, the consistency of reports, and the quality of evidence provided.

Focus on maintaining an active online presence and encouraging positive reviews to minimize the impact of any negative or fake ones. Stay vigilant of Google’s review policies and report any violating content accordingly.

Similar Posts

Need help?

Do you need help with an online removal or reputation problem? Maybe John, our online removal and reputation expert, can help. He’s a seasoned specialist and has helped with many small and bigger problems.

Click here to see how you can contact him.