Fake Google Reviews Legal Issues, 25 Things You Should Know

Navigating the complex world of online reviews can be daunting, especially when it comes to the legality of fake Google reviews. Fear not, as we have the expertise and knowledge to guide you through this topic and help you understand the legal implications that may arise. Whether you’re a business owner concerned about the impact of fake reviews on your reputation or an individual curious about the consequences of posting one, we’ve got you covered.

Fake Google reviews legal issues:

Fake Google reviews can lead to legal issues such as defamation, breach of contract, and false advertising. Businesses and individuals creating or distributing fake reviews may face lawsuits, account termination, or legal action by consumer protection agencies. Monitoring, addressing, and reporting fake reviews are crucial for businesses to protect their reputations.

Uncovering the legal ramifications of fake Google reviews: a never-ending fight to protect businesses and customers alike. Dive into the perils that spread through the digital landscape as we break down the crucial measures taken to ensure fair online competition. Read on and join us in the quest for honest reviews!


Legal Implications of Fabricating Google Reviews

Fake Google reviews are a growing concern for businesses and consumers alike, as they can have significant consequences for a business’s reputation and sales. Furthermore, they can also have legal ramifications for both the businesses targeted by fake reviews and the individuals who create or distribute them.

Potential Legal Consequences of Fake Google Reviews

1. Defamation

Defamation is the act of making false statements that harm another person’s reputation. When a fake Google review contains false negative information about a business, the reviewer may be engaged in defamation.

In most countries, including the United States, businesses can sue individuals for defamation if they can prove that the false statement caused them injury, such as a decrease in sales or loss of customers.

For example, a case study from Harvard Business School highlights a lawsuit in which a watchmaker sued an anonymous online reviewer for defamation due to a fake negative review. The court ruled in favor of the watchmaker, and the individual responsible for the review faced legal penalties.

2. Breach of Contract

Google has terms of service that all users must agree to when creating an account and using its services, including posting reviews on Google. Posting fake reviews violates these terms, which could lead to the account being terminated and even legal action by Google against the person posting the review.

Additionally, businesses that post fake reviews about themselves or their competitors may face further legal consequences if a competitor or customer takes legal action for breach of contract or false advertising.

3. False Advertising

False advertising is a deceptive marketing practice that involves making false, misleading, or unsubstantiated claims about a product or service.

Fake positive reviews can be considered a form of false advertising because they lead customers to believe that a product or service is better than it actually is, which could result in a purchase decision that is not in their best interests.

Businesses that post fake positive reviews may face legal action from consumer protection agencies, such as the Federal Trade Commission in the United States, which has strict regulations[1] surrounding the use of false or misleading claims in advertising.

Identifying and Addressing Fake Google Reviews

1. Monitor Your Online Reviews Regularly

It’s essential for business owners to closely monitor their online reviews on platforms like Google to identify any fake or suspicious reviews quickly.

Keeping an eye on new reviews, paying attention to patterns in negative reviews, or sudden influxes of overly positive reviews can help businesses spot potential fake reviews and take appropriate action.

2. Respond Professionally to Fake Google Reviews

If you believe that your business is the target of a fake Google review, it is crucial to respond professionally and calmly.

Avoid engaging in heated debates or arguments with the reviewer. Instead, courteously explain why you believe the review may be fake and invite the individual to contact you directly to address any concerns they may have.

3. Report Fake Google Reviews

In some cases, you may need to report a fake review to Google for further investigation. To do this, flag the review in question and follow the steps provided by Google to report a policy violation. Keep in mind that Google may not remove the review immediately, and it may take time for the investigation process to conclude.

4. Seek Legal Advice

If you believe that your business is suffering substantial harm due to fake Google reviews, it may be worth consulting with an attorney who specializes in defamation, false advertising, or other related legal issues.

They can provide you with guidance on the appropriate steps to take to protect your business and potentially seek legal action against the individuals or entities responsible for the fake reviews.


Fake Google reviews can have significant consequences for businesses and individuals engaged in this deceitful behavior.

Being aware of the legal issues surrounding fake reviews and taking proactive steps to identify, address, and report them can help business owners protect their reputation and maintain a strong, positive online presence.

Trouble Arising from Counterfeiting Google Reviews

The short answer is yes. Faking Google reviews can lead to serious consequences, like legal and monetary penalties, damage to your online reputation, and potential loss of trust from your customers.

What’s the Big Deal About Fake Google Reviews?

Fake Google reviews harm the credibility of businesses and the integrity of the review system itself. When customers base their purchasing decisions on fake reviews, they may end up dissatisfied with the product or service they bought.

This can lead to a loss of trust in the platform and the business receiving fake reviews. According to a study by Harvard Business School, feedback given by fake reviewers is consistently lower in quality than those from real users.

– Legal Ramifications

Faking Google reviews is not just unethical but also illegal. In the United States, the Federal Trade Commission (FTC) considers fake reviews to be a form of deceptive marketing, which is against the rules for fair business practices.

Businesses caught engaging in producing or soliciting false reviews can face legal penalties and fines from the FTC. For instance, in September 2019, the FTC fined a company $12.8 million for posting fake reviews on Amazon.

– Online Reputation Damage

Fake reviews can also seriously harm a business’s online reputation. When customers discover that a company is posting dishonest reviews, it can lead to a loss of trust and credibility, which can ultimately drive away customers.

Furthermore, review platforms like Google may remove fake reviews or flag businesses that have been found to be using them, leading to negative publicity.

– Loss of Platform Access

Google takes fake reviews very seriously and can investigate and remove suspicious feedback. A business caught using fake reviews might find its entire Google My Business (GMB) listing suspended, which can have a severe impact on its online visibility and local search rankings.

Recognizing Fake Reviews

Now that we understand the consequences of faking Google reviews, it is also essential to recognize the signs of a fake review to protect your business’s reputation.

  • Generic content: Fake reviews tend to be vague and lack specific details about the product or service they are reviewing. They often include generic phrases like “great product” or “amazing service” without anything of substance.
  • Inconsistent language usage: Fake reviewers may use improper grammar, spelling, or punctuation, which does not match the language usage of typical customers of the business in question.
  • Abnormal posting patterns: If a business suddenly receives multiple five-star reviews in a short period, it can indicate that fake reviews are being posted.

How to Avoid Getting In Trouble With Fake Google Reviews

Avoiding trouble with fake Google reviews begins with following some simple guidelines:

– Be Transparent and Honest

Do not engage in dishonest practices, such as buying or encouraging fake reviews. Instead, focus on providing excellent customer experiences that will naturally result in positive feedback.

– Encourage Genuine Reviews

Ask your satisfied customers to leave a review on Google after their purchase or interaction with your business. This can be done through email follow-ups or physical reminders in-store, for example, with a sign or a business card handed out at check-out.

– Implement Good Customer Service

Excellent customer service goes a long way in encouraging happy customers to leave positive reviews. Respond promptly to customer queries and complaints and make an effort to rectify any issues they may have.

– Monitor Your Reviews Regularly

Keep an eye on your reviews regularly and watch for any signs of fraudulent activity. You can report suspicious reviews to Google, which will then investigate and take necessary action.


The consequences of faking Google reviews can be severe, including legal penalties and damage to your business’s reputation. To avoid getting in trouble, be transparent, provide excellent customer service, and encourage genuine reviews from your satisfied customers.

By maintaining the integrity of your business, you can build a solid foundation for long-term success.

Can you get in trouble for faking Google reviews?
Yes, faking Google reviews can lead to various consequences, including the removal of the reviews, suspension or termination of your Google My Business account, and potential legal issues.

Litigation Risks for Posting Phony Google Reviews

An important question for those who leave online reviews is whether they can be sued over a Google review. By understanding the rules and rights surrounding online reviews, you can make more informed decisions when posting your thoughts and opinions online.

The Importance of Online Reviews

Online reviews play a significant role in today’s business world, as they help consumers make informed decisions about which products and services to purchase. According to a study from the Spiegel Research Center at Northwestern University, around 95% of customers read online reviews before making a purchase decision.

Therefore, businesses are increasingly keen to cultivate positive reviews and minimize negative ones.

Freedom of Speech and Online Reviews

In the United States, the First Amendment protects the freedom of speech, allowing individuals to voice their opinions without fear of censorship or punishment.

However, the First Amendment does not offer protection for false or misleading statements, which can potentially harm the reputation and livelihood of individuals or businesses.

Defamation and Its Impact on Google Reviews

Defamation is a false statement that harms the reputation of an individual or business. In the context of online reviews, defamation occurs when a reviewer makes misleading or false statements that result in harm to the business’s reputation, finances, or operations.

It’s important to note that for a statement to be considered defamatory, it must be both false and lead to demonstrable harm.

Defamation can be categorized as either libel or slander. Libel refers to written defamatory statements, while slander denotes spoken defamatory statements. Since Google reviews are written, any defamatory content would be considered a form of libel.

Legal Action Against False Reviews

Businesses and individuals might have the right to take legal action against those who post defamatory content, such as false Google reviews. A successful defamation lawsuit requires the plaintiff to prove that the defendant’s statement was false, defamatory, and led to demonstrable harm.

If found liable for defamation, the defendant might be required to pay compensatory damages, which are intended to cover financial losses incurred by the plaintiff as a result of the defamatory statement.

Additionally, the defendant may have to pay punitive damages, which serve as a deterrent against future defamatory statements.

Protecting Yourself from Lawsuits

It’s crucial to avoid making defamatory statements when writing online reviews. To minimize the risk of being sued, you should adhere to the following practices:

  • Be truthful: Only write about your genuine experiences, facts, and opinions. Ensure that your claims are verifiable and accurate.
  • Be specific: Provide clear details about your experience, such as dates, locations, and interactions with employees. This can help reinforce the credibility of your review.
  • Avoid exaggeration: Steer clear of exaggerated or unverifiable statements, as these can lead to potential defamation claims.
  • Be cautious with humor or sarcasm: Keep in mind that tone can be easily misunderstood in written form. Avoid humor or sarcasm that might be misinterpreted as a defamatory statement.
  • Edit your reviews: Regularly review your past statements and update or remove content if necessary.

Defending Against Defamation Claims

If you’re facing a defamation lawsuit due to a Google review you’ve posted, legal defense options may be available. A strong defense involves proving that your review was based on factual information and didn’t cause the plaintiff measurable harm.

One common defense is the “truth” defense, which entails demonstrating that the statements in the review were accurate and based on factual information. In this case, the plaintiff has the burden of proving that your statements were false.

Another defense is “opinion,” in which the defendant argues that their statements were purely a matter of personal opinion rather than a statement of fact. Generally, opinions are protected under the First Amendment, as long as they cannot be proven false.

Google Review Removal and the Role of Google

Google has a policy to remove content that violates its guidelines, such as reviews containing hate speech, harassment, or impersonation. However, Google does not typically remove reviews simply because they are negative or deemed defamatory by the business owner.

As a result, businesses might pursue legal action against the reviewer instead of seeking Google’s assistance in removing the content.

Final Thoughts

While freedom of speech allows individuals to share their opinions and experiences through online reviews, it’s essential to avoid making defamatory statements that could lead to legal consequences.

By sharing truthful and accurate information in Google reviews, you can protect yourself from potential lawsuits and contribute positively to the online review community.

If your review includes false statements that damage the reputation of the business, the owner may have grounds for a defamation lawsuit.
Truth as a defense
If the statements made in your review are true, you typically cannot be sued for defamation. Truth is a primary defense against defamation claims.
Expressing opinions is generally protected speech, and as long as your review is clearly an opinion and not a statement of fact, it is unlikely you can be sued over it.
If you knowingly post false information in a review with the intention of causing harm to the business, you may be more likely to face a lawsuit.
Removing the review
If a business owner believes that a review is defamatory, they may ask you to remove or edit the review. Doing so may help avoid a lawsuit.

Criminal Consequences of Bogus Review Submissions

Fake reviews have become a growing concern in the realm of online businesses and e-commerce platforms. As consumers increasingly rely on reviews to make informed decisions about products and services, the impact of fake reviews can be detrimental to businesses and customers alike.

Let us delve into the legal consequences of posting fake reviews and discuss whether you can go to jail for engaging in this dishonest practice. Additionally, let us explore the various types of fake reviews, how businesses can protect themselves, and what consumers can do to identify potentially fraudulent online feedback.

The Different Types of Fake Reviews

When discussing fake reviews, it is essential to understand the various forms they can take. The most common types of fake reviews include:

  • Paid or incentivized reviews: These reviews are typically written by individuals who receive compensation or some other incentive in exchange for leaving a positive review for a product or service.
  • Competitor-damaging reviews: In some instances, business competitors will post negative reviews in an attempt to harm the reputation of a rival’s product or service.
  • Astroturfing: This term refers to the practice of businesses creating multiple false accounts to post positive reviews for their own products or services, in an attempt to inflate their overall ratings.

Legal Consequences of Posting Fake Reviews

While the exact regulations surrounding fake reviews may vary from country to country or even within specific jurisdictions, it is worth noting that several legal consequences may come into play when posting fraudulent reviews.

– False Advertising and Consumer Protection Laws

In many jurisdictions, false advertising and consumer protection laws are in place to protect consumers from misleading information. Fake reviews can easily fall under the umbrella of false advertising, as they intentionally deceive consumers by presenting false information as genuine feedback from other customers.

Businesses or individuals found guilty of false advertising or breaching consumer protection laws may face fines, injunctions, or even criminal charges depending on the severity of their actions.

– Defamation and Libel

Defamation and libel cases can arise when false statements are made about a product, service, or person, resulting in damage to their reputation.

Posting false negative reviews about a competitor’s product or service may lead to legal action if the accused party can prove the reviews were intentionally misleading and resulted in harm to their business. Successful defamation and libel cases can result in monetary damages awarded to the plaintiff.

– Federal Trade Commission (FTC) Involvement

In the United States, the Federal Trade Commission (FTC) is responsible for enforcing laws against deceptive business practices, including false advertising and misleading endorsements.

The FTC has pursued legal action against businesses and individuals for posting deceptive reviews, which may result in significant fines, public reprimands, and other legal ramifications [^1^].

Can You Go to Jail for Posting Fake Reviews?

While it is possible for someone to face legal consequences for posting fake reviews, the likelihood of facing jail time as a result of this behavior is relatively low.

That being said, in instances where a fake review campaign involves a wide-reaching and deliberate attempt to deceive consumers or unfairly damage a competitor’s business, the likelihood of facing criminal charges may increase.

How Businesses Can Protect Themselves from Fake Reviews

  • Monitor your online presence: Regularly check review platforms and social media sites for any suspicious activity or negative reviews that may be baseless.
  • Respond professionally: Engage with reviews, both genuine and potentially fake, in a professional manner that demonstrates your commitment to customer satisfaction.
  • Encourage authentic reviews: Actively provide channels for satisfied customers to leave genuine reviews and feedback, making it easier for potential customers to find reliable information.

Identifying Fake Reviews as a Consumer

As a consumer, being vigilant when reading reviews can help you identify potential fakes. Some key things to look out for include:

  • Check the reviewer’s profile: Look for red flags such as a lack of other reviews, a pattern of leaving only positive or negative reviews, or recent account creation.
  • Look for suspicious patterns: Be wary of multiple reviews with exceptionally similar wording or an influx of positive or negative reviews within a short time frame.
  • Verify with other sources: Cross-check reviews on multiple platforms and seeks out professional, unbiased opinions from trusted sources.


While the risk of jail time for posting fake reviews may be relatively low, it is clear that there are various legal consequences for those who engage in this dishonest practice. Businesses and consumers alike should take steps to protect themselves and promote genuine, honest feedback online U.S. Federal Trade Commission – Endorsements.

Legal Consequences
United States
Possible fines under consumer protection laws and Federal Trade Commission under false advertising regulations
United Kingdom
Violating the Consumer Protection from Unfair Trading Regulations could result in fines and imprisonment
Fake reviews can be considered misleading or deceptive conduct under the Australian Consumer Law with potential fines
False or misleading reviews could be subject to fines under the Competition Act
European Union
Illegal under the Unfair Commercial Practices Directive, which may result in enforcement by individual EU countries

Potential Ramifications from False Review Posting

In today’s digital age, reviews heavily influence our buying decisions. From movies to electronics, we often rely on the opinions of others to gauge whether or not a product is worthy of our hard-earned money. But with the ever-growing presence of fake reviews, it’s becoming increasingly difficult to discern what’s genuine and what’s not.

Loss of Trust and Credibility

One of the most significant consequences of fake reviews is the erosion of trust in review platforms, brands, and businesses. When people realize that the opinions they read cannot be trusted, the credibility of the entire review system erodes.

As a result, individuals may become more skeptical of online reviews in general, making it harder for other consumers to rely on these judgments for their purchase decisions.

Organizations that host reviews, such as ConsumerReports.org, risk losing their reputations as reliable sources of information if they’re found to be flooded with phony reviews. Consumers will eventually quit using these organizations’ services.

Negative Impact on Businesses

Small businesses, in particular, rely heavily on positive customer reviews to build their reputation, compete with larger competitors, and attract new customers. When fake reviews spread false information, innocent businesses can be unfairly harmed or undermined.

It can be challenging for enterprises to overcome bad reviews or fake endorsements that make their competitors appear better than they are.

Additionally, businesses found to be utilizing or even purchasing fake reviews can face a backlash, resulting in a loss of brand trust, loyalty, and, inevitably, customers. In a worst-case scenario, the deception may even culminate in legal consequences.

Legal Consequences and Fines

Countries worldwide are beginning to pay serious attention to the issue of fake reviews, introducing laws and regulations aiming to crack down on these deceptive practices. Companies found to be soliciting or buying false reviews may incur hefty fines or other legal penalties.

For example, in the United States, the Federal Trade Commission (FTC) holds businesses responsible for ensuring that online reviews and endorsements are truthful and non-deceptive.

Under the FTC’s guidelines, companies caught engaging in this practice can be forced to pay thousands of dollars in fines per incident. These penalties highlight how authorities are treating the issue of fake reviews with increasing seriousness.

Misinformed Purchasing Decisions

Arguably the most direct consequence of fake reviews is the negative impact on consumers, who are misled into making ill-informed decisions based on false information. By trusting fraudulent endorsements, consumers may purchase products or services that are ultimately subpar, faulty, or unsuitable.

Fake reviews also make it challenging for people to find the best product for their needs, leading to wasted time, money, and resources. Delaying the process or having to return an item and purchase a new one adds frustration and hassle to the customer experience.

Suggestive Recommendations

In the face of the growing problem of fake reviews, consumers and businesses alike can take practical steps to minimize their effects.

  • As consumers, be vigilant when reading reviews if comments sound too good to be true, they might be. Be sure to cross-check reviews on various platforms or use review-checking tools like Fakespot to help identify fraudulent reviews.
  • Businesses must actively monitor their reviews and report fake ones to the hosting platform. It’s vital to encourage genuine reviews from customers, helping to outnumber and counteract any fake ones.
  • Finally, review platforms should use technologies to detect and filter out fake reviews, ensuring their credibility as reliable information sources.


The potential consequences of fake reviews are far-reaching and can negatively impact the trustworthiness of review systems, the success of businesses, and the decision-making process of consumers.

By staying vigilant and maintaining integrity in online reviews, we can help combat these harmful effects and foster a reliable, honest digital landscape.

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